The story of the Cartier Love bracelet
The story of the Cartier Love bracelet begins just over 50 years ago, in 1959 when Aldo Cipullo emigrated to New York. Aldo quickly became famous within the New York social scene because of his involvement with huge jewellery brands like Tiffany & Co. Then, the real inspiration struck. Aldo found himself in the middle of a heated breakup with his former love interest, and at 3 am, he came up with the idea of creating a piece of jewellery that symbolises the idea of everlasting love. He wanted a bracelet that could not easily be taken on or off. Aldo believed that love is special and should be seen as a permanent thing, and that is exactly what the Love bracelet has come to represent.
The design of the Love bracelet
The design of the accessory is the key to the bracelet being popular. It is said that the bracelet is inspired by a chastity belt and that you cannot remove it without using a screwdriver. Some may say the design is too simple, but it is just a plain oval band. The screwhead motifs on the band give a nod to a watch.
Why is the Love bracelet so popular?
Although Cartier should attribute much of the Love bracelet’s success to the fact that so many celebrities have been spotted out wearing it, there are many other reasons as to why this bracelet has seen unprecedented success. The romantic element which surrounds the bracelet lures couples into buying the bracelet, perhaps for an anniversary gift to show unconditional and unwavering love to each other. When the bracelet was first launched, Cartier gifted the item to many high-profile celebrity couples at the time; Elizabeth Taylor and Richard Burton, and Ali McGraw and Steve McQueen.
The celebrity Cartier club
“The famous Cartier Love bracelet is worn by modern-day celebrities all over the world. Some of the most well-known wrists include the ones belonging to Kim and Khloer, as well as the ones belonging to Kate and William. The Love bracelet is similar to the Birkin or Vuitton luggage in that it is an accessory that surpasses the idea of personal style and is needed. When they did a TV segment as part of Time’s annual list of the top 100 most influential people in the world, they wore matching bracelets from Cartier. People went crazy for this accessory once again after seeing this.”
How celebrities choose to style the Love bracelet
“The charm of the Love bracelet makes it work with every outfit. Out of the three, yellow gold, rose gold, or white gold, you should choose the right metal color. You won’t have a problem getting everyday wear out of the bracelet if it’s in a colour that matches your jewelry. If you have a neutral wardrobe, this bracelet will complement it perfectly.”
Cartier’s entire Love collection today
The public response to the bracelet was so great that Cartier created an entire Love collection to go with it. The ring in the Love collection is more popular than the original bracelet, according to some. The Love collection now includes necklaces, rings, earrings, and wristwatches. The Love collection has inspired a new wave of Cartier collections, most famously named the Jooste un Cloud.
How much is a Cartier Love bracelet?
If you want to buy a new Cartier Love bracelet then even the most basic bracelet would set you back around £6,000. If you wanted to get a Love bracelet with more embellishments to it, you are looking at around £10,000. Maybe you already own an entry-level Love bracelet and are looking to sell that to upgrade your Cartier collection. Or maybe you just want to keep adding to your jewelry collection until your wardrobe is completely full.
Is the Love bracelet a good investment piece?
Over the last 50 years, the Cartier bracelets have never been out of style. The Love bracelet is probably going to remain a trendy item for the next few years. If you are looking for an item that you will be able to pass down to your children, accessories are a great choice. The Love bracelet can be passed from person to person as they begin to understand the meaning of love.
Celebrities are continuously being spotted wearing the coveted Cartier bracelet
“The Love bracelet is Aldo Capello’s most successful jewelry design. It says a lot about a piece of jewelry when it can be worn and still desired over 50 years later. With the addition of similar collections, like the Justen un Cloud pieces, Cartier is truly a jewelry brand to be reckoned with. It seems that everyone is wearing the Love bracelet, which is an extremely coveted item.”